Pleasant Holidays: A Half-Century of Tours

Jack Richards just passed his three-year anniversary as president and CEO of Pleasant Holidays, the giant Westlake Village, Calif.-based wholesaler. The company started its empire in Hawaii and now also offers packages to Mexico, Caribbean, Tahiti/Fiji/Cook Islands, Costa Rica and the mainland U.S. Going into fall 2010, Richards is very upbeat about the state of the industry. “We’ve seen a dramatic turnaround in the past 12 months,” he says.

The company started its empire in Hawaii and now also offers packages to Mexico, Caribbean, Tahiti/Fiji/Cook Islands, Costa Rica and the mainland U.S. Going into fall 2010, Richards is very upbeat about the state of the industry. “We’ve seen a dramatic turnaround in the past 12 months,” he says," writes TravelPulse.

Richards says he’s encouraged by the performance of the airline industry. “If you look at the airlines as a gauge of demand, they’re doing very well and turning in record profitability numbers, so I think that’s indicative of where the travel demand is. They had to rely on leisure business the past couple of years and that’s been very difficult for them, but through the first and second quarters they’re posting some pretty impressive numbers.

In its half-century of business, Pleasant Holidays has carried more than 10 million clients to Hawaii, Mexico, Caribbean, Costa Rica and the South Pacific. The company was founded in 1959 by Ed Hogan. A former U.S. naval pilot, Hogan started in the travel industry in 1948 as a pilot for Sky Coach.

In 1959 Hogan and his wife, Marilyn, established Pleasant Holidays as a retail travel agency in his home state of New Jersey, taking its name from its location in Point Pleasant.

By the end of the 1990s, the company was moving 450,000 passengers a year. In 1999, the Hogans sold a majority holding in Pleasant Holidays to the Automobile Club of Southern California, the largest AAA-affiliated club, founded in 1900.

To book your Pleasant Holidays travel, visit www.PleasantHolidays.com or call 1-888-786-9841 to speak to a travel expert.

Excerpted from TravelPulse, Vacation Agent Magazine, September 2010